After launching a virtual event, Hardskills needed a landing page designed and developed to capture leads and encourage sign ups after the event. With the user journey in mind, I decided to make the form the forefront of the page, ensuring the smoothest journey for users to find the purpose of the page. After the design was approved by the Hardskills team, the page was developed in WebFlow with performance in mind. Short loading times was achieved by optimising assets for the web and reducing any unnecessary elements and code.